Iinternational conference on publishing trends and contexts



Conference info

International conference Publishing – trends and contexts will be taking place in Pula, on the 6th and 7th of December 2013, as a part of 19th Book Fair in Istria. Conference is organized by Department of Information Sciences of University of Zadar, Department of Information Sciences of Faculty of Philosophy in Osijek and the Association Sa(n)jam knjige in Istria, with sponsorship and financial aid from Ministry of Culture of Republic of Croatia and Ministry of Science, Education and Sports of Republic of Croatia.
The organizer's intent is to ensure a continuity of the conference and it's regular annual meeting within the book fair Sa(n)jam knjige u Istri (I Dream of Books in Istria), which joins the line of book fairs all around the world, and as such, encourages the exchange of publishing experience, discussions of new technologies and their application, and in general, new tendencies in publishing business, as well as support to practical scientific research of publishing as an exceptional social phenomenon.


Invitation of participation and deadlines for the application

The purpose of the conference is to specify and analyze current problems within national and international publishing. This year, particular attention will be given to the possibilites of creating a national platform for the development of e-publishing (the discussion is organized in the manner of a round table), questions of value of publishing contents, successful business models in electronic publishing and the role of literary agents in managing of publishing contents (thematic presentations) and finally, modern technologies and tools in electronic publishing (workshop).
The organizers are inviting experts and scientists from publishing companies, cultural and scientific institutions, as well as individual researchers, to send their summaries according to the program protocol by 30th October, 2013, to a following e-mail adress: The summary should contain name, last name, author's contact, title of the work, and the proposition of presentation (no longer than 400 words) which should visibly present goals, methodological approach, innovation and contribution. All presentations that are accepted, delivered in the form of a full text by December 10, 2013, will be reviewed and published in the scientific magazine "Libellarium".
The deadline of application for the workshop Contemporary technologies and tools in electronic publishing is November 10, 2013, and applications are to be sent to the following e-mail adress: The participants should include their skills and interests regarding technologies and tools that are used in electronic publishing in their applications.
There is no participation fee for the convention, nor the workshop.


Conference Program

Friday, December 6, 2013

11.00 – 12.00 Conference opening

14.00 – 16.30 Round table discussion – "National platform of e – publishing development"
The aim of the round table is to discuss, specify and determine the need for a national platform of development of e-publishing, actualization of the possibility of consensus among superior bodies for it's implementation, and to try and find the answers to a series of questions. Questions such as, does a small market need a national platform, is the platform a good place for the promotion of e-books and e-libraries within national context, can such a platform help the promotion of Croatia in international context, how is it reflected on Croatia's position within a unique European digital market, etc.
Moderator: doc. dr. sc. Nives Tomašević, Department of Information Sciences of University in Zadar

17.00 – 20.00 Topic 1: Value of Content
Lately there has been much attention in discussions aimed at "kingdom of content", but the expression of content is no longer the expression of the same extent, reach and – content, as it was during the times of "traditional" publishing, when it was expected for the publisher to be a warrantor of the quality of print content. Within modern discussion the content is capital, but not so much symbolic or intellectual, as much as financial – thanks to the new technologies and efficient models of management, content may be revitalized and sold again, or delivered in various forms, on different platforms and repeatedly sold. Thematic unit searches for answers on questions of value of publishing contents on small markets. Are the approaches and content management projects developed in large markets applicable in small – language environments? Can publishers who work with small languages increase their incomes and advance their business by revitalising their content? What is the value of their content, considering the market?


Saturday, December 7, 2013

9.00 – 12.00 Topic 2: Successful business models in electronic publishing – new contents and revitalization of old contents, platforms for distribution of publishing contents
Continuing from where the previous topic left off, the goal of this segment is to actualize the reluctancy of publishers in small markets to accept and develop new business models, especially those that deal with electronic publishing. According to the research that was done in spring this year, on larger Croatian platforms for distribution of e – books, there is only around 1200 titles avalible ( Can the publishers in small markets use their own capacities to develop competitive forms of e-publishing, or should they continue with businesses of procurement and editing content, and for distribution rely on the services of other, specialized companies? In what way should the ownership over content be legally managed in circumstances where the publishing chain is being spread on more and more links, and where the ratios of contributing to content values are changing? How suitable for revitalization are contents in various publishing areas? Possible answers on these questions represent also the modern international and national models that mirror the possibilities of business in large and small markets (Pearson, Fisher Verlag, Naklada Bulaja, TookBook, besplatneknjige, etc).

13.00 – 16.00 Topic 3: The Role of Literary Agents in Management of Publishing Content
In large markets, especially in the United States and Great Britain, after the 1960s, the role of literary agents is growing stronger. The possibility of using rights associated with a certain work are also on the rise, for the same content is used in books, films, video – games, etc, and the sales fo rights, and by that, the managing of the content associated with the rights, are taken over by agents. John B. Thompson (2010: 73) states the claim of the editor from New York according to which only 3 – 5% of the published manuscripts arrives without an agent. Agents make the process to the publishers easier, by implementing routines of negotiations and contracts, and agents with authors often work in a manner how the editors used to work – the inital process of evaluating the manuscript has been left to them, and sometimes the editing itself. In opposition to this, the role of agents in small markets is modest, sometimes negligible, and it is often reduced to promoting authors in large markets. Is the more limited offer of manuscripts and contents in general the reason for such a state? Can it be expected that, at least in part, agents will replace the editors in the smaller markets, as well? How do the agents change the structure of the publishing business and can they affect the value of content in small markets?


Invited speakers:

Nermin Mollaoglu, Kalem Literary Agency
Ivan Sršen, Literary Agency Sandorf
The announced guest from Russia

16.30 – 19.00 Workshop: Contemporary Technologies and Tools in Electronic

The goal of the workshop is to link the contemporary technologies and tools that are connected with the electronic publishing. Special attention will be focused towards the selected topics and examples of good practice in making, editing and publishing of a book in EPUB format, based on XML, XHTML, and CSS. In preparation of topics and tasks, the previous skills and specific interests of participants will be taken into account.


Workshop managers:

doc. dr. sc. Franjo Pehar, Department of Information Science of University of Zadar Tomislav Jakopec, assistant on Department of Information Science of Faculty of Philosophy in Osijek

Program Committee of the conference: Nives Tomašević (president), Franjo Pehar, Zoran Velagić, Magdalena Vodopija, Dubravka Đurić Nemec, Miha Kovač.

Organizing Committee of the conference: Slava Ćurković (coordinator), Lidija Ban (secretary), Rea Korani, Ivona Despot, Ivana Morić Filipović, Tomislav Jakopec, Josipa Selthofer.